{"id":5694,"date":"2021-04-12T12:07:41","date_gmt":"2021-04-12T12:07:41","guid":{"rendered":"https:\/\/www.madblue.es\/?post_type=event&p=5694"},"modified":"2021-05-05T20:19:15","modified_gmt":"2021-05-05T20:19:15","slug":"carlos-gonzalez-perandones","status":"publish","type":"event","link":"https:\/\/2021.madblue.es\/es\/events\/carlos-gonzalez-perandones\/","title":{"rendered":"Carlos Gonz\u00e1lez Perandones"},"content":{"rendered":"Intervenci\u00f3n inaugural<\/h2>\n
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Primero como responsable de operaciones para, m\u00e1s tarde, ocupar el puesto de director actuarial y de planificaci\u00f3n.\r\n\r\nEn el 2003, refuerza su posici\u00f3n internacional, formando parte de la oficina actuarial regional de ING\r\nInsurance Europe con sede en B\u00e9lgica. Tras esta experiencia, vuelve a Espa\u00f1a y retoma su compromiso con el canal de empresas, esta vez como director comercial. Esta nueva etapa, le llevar\u00e1 directamente a convertirse en m\u00e1ximo responsable de ING Employee Benefits en 2006, como director de la unidad de negocio que ya comenzaba a ser un referente en previsi\u00f3n social empresarial en Espa\u00f1a.\r\n\r\nEn abril de 2008, pasa a formar parte del Comit\u00e9 de Direcci\u00f3n de la Compa\u00f1\u00eda como responsable de ING Employee Benefits y, en 2010, suma a su cartera las responsabilidades el Desarrollo de Productos, destacando su participaci\u00f3n en el lanzamiento de una nueva familia de productos garantizados \u00fanicos en el mercado espa\u00f1ol utilizando, para ello, un innovador sistema de la inversi\u00f3n. El liderazgo en el desarrollo de este tipo de productos convirti\u00f3 a Nationale-Nederlanden en referente a\u00f1adiendo un gran valor a\u00f1adido al negocio. Adem\u00e1s, Carlos Gonz\u00e1lez Perandones se convierte y confirma como uno de los principales valedores de los \u00e9xitos y alianzas con terceros.\r\n\r\nEsta situaci\u00f3n culmina en 2014, convirti\u00e9ndose en CSO (responsable de toda el \u00e1rea comercial de la Compa\u00f1\u00eda) y unificando, por tanto, bajo su mando los canales de distribuci\u00f3n de Nationale-Nederlanden. Un escenario que le ha permitido poder llevar a cabo la estrategia omnicanal marcada y la puesta en marcha de las sinergias necesarias. 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trayectoria de m\u00e1s de 25 a\u00f1os, toda una vida<\/strong><\/p>\n<p>Carlos Gonz\u00e1lez Perandones (Le\u00f3n, 1971) comenz\u00f3 su carrera en la Compa\u00f1\u00eda en 1995 como actuario y, solo tres a\u00f1os despu\u00e9s, fue uno de los art\u00edfices del nacimiento de la unidad de negocio especializada en soluciones retributivas para empleados y directivos, ING Employee Benefits, uno de los mayores hitos en la historia de la Compa\u00f1\u00eda. Primero como responsable de operaciones para, m\u00e1s tarde, ocupar el puesto de director actuarial y de planificaci\u00f3n.<\/p>\n<p>En el 2003, refuerza su posici\u00f3n internacional, formando parte de la oficina actuarial regional de ING<br \/>\nInsurance Europe con sede en B\u00e9lgica. Tras esta experiencia, vuelve a Espa\u00f1a y retoma su compromiso con el canal de empresas, esta vez como director comercial. Esta nueva etapa, le llevar\u00e1 directamente a convertirse en m\u00e1ximo responsable de ING Employee Benefits en 2006, como director de la unidad de negocio que ya comenzaba a ser un referente en previsi\u00f3n social empresarial en Espa\u00f1a.<\/p>\n<p>En abril de 2008, pasa a formar parte del Comit\u00e9 de Direcci\u00f3n de la Compa\u00f1\u00eda como responsable de ING Employee Benefits y, en 2010, suma a su cartera las responsabilidades el Desarrollo de Productos, destacando su participaci\u00f3n en el lanzamiento de una nueva familia de productos garantizados \u00fanicos en el mercado espa\u00f1ol utilizando, para ello, un innovador sistema de la inversi\u00f3n. El liderazgo en el desarrollo de este tipo de productos convirti\u00f3 a Nationale-Nederlanden en referente a\u00f1adiendo un gran valor a\u00f1adido al negocio. Adem\u00e1s, Carlos Gonz\u00e1lez Perandones se convierte y confirma como uno de los principales valedores de los \u00e9xitos y alianzas con terceros.<\/p>\n<p>Esta situaci\u00f3n culmina en 2014, convirti\u00e9ndose en CSO (responsable de toda el \u00e1rea comercial de la Compa\u00f1\u00eda) y unificando, por tanto, bajo su mando los canales de distribuci\u00f3n de Nationale-Nederlanden. Un escenario que le ha permitido poder llevar a cabo la estrategia omnicanal marcada y la puesta en marcha de las sinergias necesarias. En esta f\u00f3rmula, la red agencial sigue siendo el baluarte de la actividad comercial pero dentro de una apuesta multicanal en la que todos los dem\u00e1s son de car\u00e1cter primordial.<\/p>\n<p>En el 2018, en plena transformaci\u00f3n Agile, fue nombrado Tribe Lead de B2B (Business to Business) volviendo, con ello, a reforzar su importancia en una estrategia empresarial centrada en las personas y orientada a ofrecer productos y servicios adaptados a las necesidades de los clientes.<\/p>\n<p>El 1 de junio de 2020 es nombrado CEO de Nationale-Nederlanden relevando en el puesto a Cornelia Coman, tras cuatro a\u00f1os de mandato.<\/p>\n","menu_order":0,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":"group_5f7ef2baa730b","wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":3,"default_value":"","tabs":"all","toolbar":"full","media_upload":1,"delay":0,"_name":"event_featured_content","_valid":1},"event_ticket_link":{"ID":0,"key":"field_5f7ece10719e7","label":"Link para invitaci\u00f3n \/ ticket","name":"event_ticket_link","aria-label":"","prefix":"acf","type":"link","value":{"title":"VER ENTREVISTA","url":"https:\/\/www.youtube.com\/watch?v=gEFfkuGMsq8","target":"_blank"},"menu_order":2,"instructions":"","required":1,"id":"","class":"","conditional_logic":[[{"field":"field_5f7ecdc9719e6","operator":"==","value":"ticket"}],[{"field":"field_5f7ecdc9719e6","operator":"==","value":"link"}]],"parent":"group_5f7ecd2244e89","wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":3,"return_format":"array","_name":"event_ticket_link","_valid":1}},"_links":{"self":[{"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event\/5694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/media\/6545"}],"wp:attachment":[{"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/media?parent=5694"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event_category?post=5694"},{"taxonomy":"event_venue","embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event_venue?post=5694"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event_type?post=5694"},{"taxonomy":"event_topic","embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event_topic?post=5694"},{"taxonomy":"event_admission","embeddable":true,"href":"https:\/\/2021.madblue.es\/es\/wp-json\/wp\/v2\/event_admission?post=5694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}